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Intuitive navigation doesn’t happen by chance. It can make all the difference...
6 months on from the publication of our 2015 Digital Marketing Trends report, Resolution wanted to check back in and see how we were doing on our predictions. This month we are focusing on IA and UX....
View ArticleUnidentified Google Update: Google Goes After Informational Sites
Background Google has amended its algorithm ever so slightly leading to ranking declines for informational websites and the publishers of “how to” content. The industry has dubbed it the Phantom...
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Resolution at the 2015 GA Summit
Gavin Lockhart one of our Account Director’s and a member of our Analytics team is representing Resolution Australia at the GA summit. We can’t tell you too much but conversion as ever is a hot topic...
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How To Connect With The Ever-Connected Consumer
2015 was the year my husband and I decided to up sticks and move from our humble abode in Scotland to see what Australia has to offer. Six months later, we’re still here and have not been left...
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StoryConnect@Omnicom Uncovers Music Trends at Cannes Lions Festival
The sharpest minds in the industry are descending on the French Riviera this week as the Cannes Lions International Festival of Creativity kicks off. To capture the excitement of the week, the...
View ArticleIt’s time for affiliates to move past organic search
Last month Google confirmed they’re working on a ‘buy button’. Just like Facebook, Pinterest and Twitter they are looking for ways to close he loop in e-commerce. Buying products straight from the...
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Sports Trends at Cannes Lions Festival from StoryConnect
Day 2 at the StoryConnect@Omnicom lounge saw a changing landscape of conversations as Tuesday night’s Cannes Lions winners infiltrated online chatter. With campaigns like P&G’s #LikeAGirl , which...
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StoryConnect@Omnicom Reveals Biggest Influencers at Cannes Lions Festival
It’s the last day for the StoryConnect@Omnicom and there’s no shortage of celebrity sightings here in the French Riviera. And while Cannes is notorious for rolling out the red carpet for the famous...
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Take A Bite Of Agency Life – Interning At Resolution
This year we ran our very first Internship Assessment Centre. During the day our interns were given the opportunity to express their academic abilities, knowledge, teamwork and presentation skills....
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Facebook Introduces Cost-Per-View Bidding
Background Facebook introduced Cost-Per-View (CPV) bidding on June 30, 2015. This bidding method gives advertisers a new way to bid when optimizing towards a campaign goal of video views. For the...
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Resolution Launches Local Citation Tool
Resolution Australia are proud to announce the launch of our Local Citation Tool that has been built by our 20 strong team of Developers over the last few months. It is designed to help automate the...
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Why You Can No Longer Avoid Your Local Search
Location based searches have had an exponential rise over the last 4 years and the trend hasn’t slowed down. What Google says: 34X increase in “near me” type searches since 2011 and this has [1] and...
View ArticleTwitter Introduces Real-Time Audience Insights
Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its...
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Introducing “Purchases on Google”
Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is...
View ArticleWhat Is The Secret To B2B Remarketing Success?
For a long time, businesses selling their products or services to other businesses relied heavily on salespeople. Building trust and good relationships are still important today but the Internet has...
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Resolution – A 2015 Employer of Choice
We are proud to be the only digital agency to make the annual Employer of Choice list for 2015. Quite an achievement given our merger with Bruce Clay Australasia in mid-2013. This change saw two...
View ArticleAre “Micro-moments” the new ZMOT?
Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is...
View ArticleGoogle Rolls Out Latest Refresh to Panda Algorithm Update
Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the...
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TAP Into Audiences On Twitter
TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in...
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What You Need To Know About Pinterest Full Funnel Solutions
Background Recently, Pinterest announced their new suite of ad solutions, which map client’s business goals to the steps Pinners take to plan their futures. With this launch, more targeting, richer ad...
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